Disney asked Denizen to find a way to make a standard issue press-junket into a share-worthy event that could activate both journalists and film talent.

Idea

Ant Man offers deliciously simple creative parameters: big and small things. An Ames Room illusion, modified into a video-friendly photobooth experience, felt like the perfect fit: easily shared, highly visual, and mind-meltingly, size-hackingly engaging.

Results

The campaign was seen by millions on social channels including the front page of Reddit.com