The Brief
Develop a social media strategy that will drive awareness and conversion for Gazelle.com

Strategy

Gazelle.com leveraged internal staff for creating social media content and conversion, but lacked an agency like Denizen that had a creative-driven approach to conversion advertising.

Denizen focused on developing thumb-stopping creative that visually grabbed audiences on social and connected the user to the consumer value of the brand.

With a small proof of concept budget, we created a social content strategy and tested with a small media buy to see if awareness and conversions would increase.

Results

Denizen’s creative proved effective by driving lower benchmark CPMs by 57% and increasing brand retention rates by 25% .

Denizen was also able to deliver a monthly average of 9.99x return on ad spend creating an over 20% decrease in CPA (cost per acquisition) – proving that Denizen can bring value not only to awareness campaigns, but conversions.