The Brief

Help Netflix develop a content strategy around Netflix events from show red carpet premieres to conventions and live events that effectively connects with audiences on Netflix’s owned social handles, drive awareness, and deliver ROI for social.

Strategy

Creating an engaging live event is one thing. Translating it online to benefit social editorial handles and create additional buzz online is another. I was brought in to help Netflix develop a content strategy that took live events from Netflix and translate them to compelling content for the editorial content that would lead to more engagement and followers.

Working with the events, social, and production teams at Netflix we develop a strategy for how the brand should cover fan activations. This strategy offered structure to create memorable experiences that could be executed at any event, ranging from Cons to red carpets. Through a nimble onsite video and photo coverage strategy, as well as engaging, real-time content formats, social editorial teams were able to get fans and core influencers closer than they’ve ever been to the titles and talent they love.

Results

We helped Netflix prove the value of creating memorable experiences at fan premieres and red carpet events – some of which trended on Twitter were featured in the likes of IGN and Nerdist. Events helped increase following on editorial channels leading to 50% increase in engagement and impressions during events, and are now a core component of Netflix’s ongoing publicity strategy