The Brief
Develop a creative and social media strategy for Netflix’s Geeked channels to help it grow its follower base, activate fandoms, and create offline experiential event experiences for sci-fi, fantasy, and anime fans everywhere.

Strategy
Geeked’s social channels (IG/Tw/FB) were struggling to find a voice that defined the brand. It was stalling out their ability to grow. So we focused on ownable formats that fans wanted to engage with on all platforms. From images, memes, video formats— even live event coverage, our team set out to re-build the channel from scratch in order to immediately improve performance.

Results

Within the 1st month had already created some of the top-performing posts on the channel and within 60 days we were able to double the follower count organically.

The channel went from floundering account to Netflix’s fasting growing social media handle. After 12 months of managing the account we were able to grow the channel organically 5x from 60,000 followers to over 1 million